Social Fresh 2018

Join us December 5-7 in Winter Park, FL




ALL THE FRESHNESS


Social Fresh Conference 2018

This year's conference is packed with the most up-to-date and actionable training for the modern social and digital marketer. We keep track of the latest social media trends–and where the industry is headed–so you don't have to.

Can we promise there will be a T-shirt gun involved? No. 
Is it on our list? Heck yeah.

 

 
Social Fresh is the original social marketing conference. Hosting 20+ events since 2008, with over 250 of the Fortune 500 attending.
 

WHO SHOULD ATTEND?

The Social Fresh attendee is a professional digital marketer, executive, or business owner. If you're working to grow your audience, find new customers, or increase revenue, Social Fresh is for you. Training is accessible for B2B and B2C.

Our largest attendee industry groups include higher education, hospitality, retail, non-profits, finance, healthcare, retail, agencies, and government.  
 

TICKETS and UPDATES

Join us this December 5-7 for Social Fresh 2018. We're really excited about what we have planned this year and hope you'll join us. Grab your ticket today!

 

WHERE

Full Sail University
Winter Park, FL


WHEN

December 5-7, 2018

 

Ticket Options



Speakers

More speaker announcements coming soon!


Tatiana Holifield-Arthur
Sr. Director Social Media
BET


Sonja Likness 
Director of Social Media
Duke University


Shannon Paul
VP Social Media
Fifth Third Bank


Tina Starkey
National Director of Social Media
American Cancer Society


Katie Richman
Media Brand Partnerships Lead
Facebook


Temeka Easter
Director of Social Media
Sallie Mae


Chris Brogan

Founder
Owner Media Group
NY Times Best Selling Author


Whitney Reynolds 
Director of Social Media
Kimpton Hotels


Madeline Moy
Senior Community Manager
Starbucks


Jackie Strouse
Sr. Manager, Social Media
Golf Channel


Mike Dupree
Sr. Manager, Media + Entertainment
Twitter



Lauren Teague 
Digital Strategist
Convince & Convert


Tiffany Rivers 
Social Media Manager
Boys & Girls Clubs of America


Brian Fanzo
Founder & CEO
iSocialFanz


Ekaterina Walter
Author
The Laws of Brand Storytelling


Ryan Boyles
Sr. Social Media Strategist
IBM


Haping Lee   
Social Media Manager
Loews Hotels - Universal Orlando


Micah Hart 
Director of Social Media
Buffalo Wild Wings


Nicole D'Alonzo 
Founder
19 Minute Yoga


Chris Marino
Director, Digital Acquisition
American Express
 

Jason Keath  
CEO
Social Fresh


Zontee Hou 
President & Founder
Media Volery


Tyler Anderson

Founder and CEO
Casual Fridays
 

Amelia Tran 
Social Activation
Essence Global
 

Karianne Stinson  
Marketing Manager
Microsoft Surface


Ryan Cohn 
EVP, Strategy + Digital
Sachs Media Group Volery


Josh Decker

CEO
Tagboard
 

Stefanie Cainto 
Director of Client Services
Casual Fridays
 

Jennifer Watson  
Social Media Specialist
Weather Channel


Matt Wickline 
Senior Director of Social Media
Tuner Sports


Catherine Chan-Smith

Director of Social Integration
NFL
 


 

Location

Winter Park, FL

Full Sail Live 
141 University Park Dr, 
Winter Park, FL 32792


AGENDA


 

Wednesday, Dec. 5

1pm-4pm


Pre-Conference Workshops - At Alfond Inn
Tactical training - Add On Ticket

Pre-conference training can be purchased as an add-on ticket for Wednesday, December 5th. This training will include 3 one-hour workshops, consisting of sessions that take a deeper dive into tactical solutions, case studies, and demonstrations in a small classroom setting. 
*This is an add-on ticket you may purchase along with your Conference Pass or VIP Pass.
 

1pm - YOUr Social Video NEEDS A STRATEGY - Workshop
Brian Fanzo - isocial Fanz, Jennifer Watson - Weather Channel

Every business is now the producer of their own entertainment reality series, playing out in the every expanding category of social video. From GIFs to 6-second video ads to Facebook Live and Instagram Stories. Learning how to create more social video without eliminating all the dollars and hours in your budget is essential to your future social marketing. Join Brian for this epic dive into how he uses video for himself, how the best brands in the world are leveraging social video, and how you can learn from both to build your strategic social video roadmap.
 

2pm - Facebook Ads Are Dead, Long Live Facebook Ads - Workshop
Ryan Cohn - Sachs Media Group

What works and what withers in the realm of Facebook Ads is a constant game of testing, research and adjustment. Beyond the normal tumult, Facebook has made some big changes to the platform this year that require you adjust your strategy. Facebook's ad platform is still the #1 tool in your social marketing arsenal, but these tips and tricks will allow your business to take your results up another level.   
 

3pm - FINDING THE CONTENT TEMPLATE SOLUTION THAT IncreaSEs 
YOUR ENGAGEMENT and DISCUSSION - Workshop
Tyler Anderson - Casual Fridays, Stefanie Cainto - CASUAL FRIDAYS

Engagement, the core of what makes social networks social, has never been more important to businesses in social marketing. Today, it's more than just benchmarking your Likes and Retweets and Shares. It's about watch time, brand recall and more than anything… comments. Specifically, threaded comments. Join industry expert Tyler Anderson as he reviews the best practices for what works and what doesn't to generate real discussion on Facebook, Twitter, and yes, Instagram. If you want your organic content to show up in the feed, comments have to be your #1 KPI.  
 

4PM

INDUSTRY ROUNDTABLEs - AT ALFOND INN
Open to all attendees - EARLY CHECK-IN

Connect with other Social Fresh attendees in your industry to discuss best practices, shared problems, and the tools and tips that have helped your company succeed. Moderators will be assigned to support Finance, Higher Education, Nonprofit, and Hospitality industry attendees. All other industries will be provided worksheets to help guide their discussions. 

5:30PM

SPEED NETWORKING - AT ALFOND INN
Open to all attendees - EARLY CHECK-IN

Kick off Social Fresh with a fun, structured opportunity to meet awesome social media professionals like yourself, face-to-face, one person at a time. And yes, adult beverages will be available during this time. 

7:30Pm

VIP SPEAKER RECEPTION - Brought to you by Tagboard
Speakers AND VIP PASS HOLDERS ONLY

Networking happy hour for speakers and VIP Pass holders. At The Alfond Inn.

 

Thursday, Dec. 6
at Full Sail University

8:30am

Doors Open & Check-in
General Session

9:30am

UNSTUCK: HOW TO GIVE YOUR SOCIAL CONTENT A CREATIVE EDGE
JASON KEATH - CEO, SOCIAL FRESH

Over 30 content trends and creative brand examples you can learn from and steal. 

10am

THE STORY FORMAT: HOW TO THRIVE IN A STORY-FIRST SOCIAL MEDIA WORLD
Panelists Include: IBM, Loews Hotels, Microsoft Surface 
Moderated by: Brian Fanzo, iSOCIAL Fanz

From Snapchat to Instagram to every social network. Learn why the "story" format has taken over and how to use stories in a strategic way for your business. Develop a better understanding of how to meet the creative and resource-heavy demands of story creation with limited budgets and small teams.

11:00Am

Micro Budget. Mega Impact. Making Your Social Media Budget Work Smarter, Not Harder
Tina Starkey - Director of Social Media, American Cancer Society 

As the algorithms change and consumer attention spans decrease, stopping thumbs is getting harder and harder.  How do you get small investments to deliver big results in social? Join this session as we delve into: Optimizing creative to feed the algorithm, amplifying your content to the people who matter, and investing wisely when every dollar counts.  

11:30Am

The New Rules of Brand Storytelling
Ekaterina Walter - Author, The Laws of Brand Storytelling 

Storytelling captivates our attention by bringing ideas, opinions and emotions to life in a powerful, memorable way. Leading companies are trading traditional marketing messages for compelling brand stories. Ekaterina will empower your brand to develop and deploy the right storytelling approach for your brand.  

12pm

Networking Lunch

12:45pm

Roundtable Discussions 

1:15pm

WORKSHOP: 10 underused social ad formats to master
Amelia tran - SOCIAL ACTIVATION, Essence Global

Sometimes we get stuck and only run ads on Facebook or stuck on one ad format that has worked for us before: link ads or carousels or mobile video. The number of social networks with strong ad platforms today and the number of growing formats they all offer is massive. In this session, Amelia will review 10 ad formats across various social networks that you should be testing and how to make them work for your social marketing goals. 

1:45pm

HOW TO SOURCE AND TARGET The Right Content To The Right Audience
Sonja Likness - Director of Social Media, Duke University

A university is a complicated institution with widely varied audiences of students, stakeholders, fans, and more. In this session, Sonja will review how Duke University decides which content type works best for each audience, how they create and collect that content, and how they measure the impact of their content strategy across channels and audiences. 

2:15pm

Escaping the Sea of Sameness
Through Thumb-Stopping Social Media Content
Chris Marino - Director of Digital Acquisition, American Express

To stay ahead of competitors, Amex recognized a need for change in the B2B side of their business. They needed to show up as a modern brand that understands your business and your business challenges; that’s more human, relevant and empathetic than ever before. Fueled by data and focused on building connections, social media was unsurprisingly the key channel for delivering on this mission. Learn how Amex is breaking through in the Newsfeed and connecting with audiences in a whole new way. 

3pm

Leveraging YOUR UNSEEN AWARENESS MACHINES
Shannon Paul - VP, Brand Content & Social Media, Fifth Third Bank

Fifth Third Bank has their own holiday, May 3rd (5/3), and they celebrate it on social media through a surprise and delight campaign for their customers' college funds. This is one of the awareness machines that Shannon will highlight. Learn how Fifth Third breaks through the noise in an industry that is highly regulated and usually thought of as dry. Shannon will higher how to leverage partnerships, tools, and tactics that can amplify your time and budget, while helping create content that breaks through the noise and truly engages your customer.

3:30pm

Live Streaming: Bringing Fans Into the Moment
PANELISTS INCLUDE: NFL, Turner Sports, Boys & Girls Clubs of America, Weather Channel  MODERATED BY: JOSH DECKER, TAGBOARD

Live streaming on social can have a major impact on your brand, both as a mechanism to broadcast and extend your reach to new audiences, and as a way to engage and involve your customers, fans, and followers in real time. This panel will talk about best practices, tips, and examples for live streaming to unique audiences, leveraging the attention around your stream, and promoting engagement and conversation.

4pm

AN INTERVIEW: Facebook Focus — IncreasING Engagement
Katie Richman - Media Partnerships, Facebook

With all the recent changes to the Facebook news feed, it's time for you to review how your brand builds engagement on the largest social network in the world. From how to encourage more discussion and comments, to how live video can work for your brand to increase your reach in a big way. Join this session for actionable tactics on how to keep your Facebook Page visible and your fans active. 

6:30pm

Opening Networking Reception -  Happy Hour

Meet up for the opening happy hour to network with your fellow social media pros.  
— Rollins College - Cornell Museum

Friday, DEC. 7
AT FULL SAIL UNIVERSITY

10am

The Social Fresh MindseT
Jason Keath - CEO, social Fresh   

10:15am

THE POWER OF PERSONALIZING THE SOCIAL MEDIA EXPERIENCE
WHITNEY REYNOLDS - DIRECTOR OF SOCIAL MEDIA, Kimpton Hotels

Kimpton Hotels gives a personal touch whenever possible with their social media marketing and consumer response. Whitney will review their strategy of how putting the customer experience first plays out across all social networks for Kimpton. This includes a user generated content strategy, fast and friendly customer response, touchpoints that surprise and delight, and a memorable brand voice.

10:45am

The SHIFT BACK TO ENGAGEMENT
Panelists Include: Buffalo Wild Wings, GOLF CHANNEL, Sallie Mae,  Boys & Girls ClubS of America 
Moderated by: Tyler Anderson, Casual Fridays

Engagement is the essence of social media. Likes and comments and shares are the bones of the social marketing ecosystem. Today's social algorithms require you to make sure your social content drives comments and threaded discussion. Join this expert panel to learn what brands are doing to drive discussion, enliven their engagement with fans, and make sure they're creating content that social networks want to amplify to the world.  

11:45am

Bionic ConsumerS: Building Customer Loyalty in the Era of Big Data
Zontee Hou - Founder & President, Media Volery

Today's consumers are constantly plugged in to technology, news, and content. It changes how we all act. How we interact with world around us, especially brands. Technology is now an extension of the consumer's mind--and therefore, brands need to understand this new behavioral psychology. Gaining attention, trust, and loyalty requires that you adapt to this new set of rules. The good news is, Zontee has the blueprint that can help you get there.

12:15pm

Be Where They Are. Go Where They’re Going: Share, Sell, and Serve Your Customers From Their Side of the Story
Chris Brogan - CEO, Owner Media Group

We all want to reach and sell to our best customers, but people are more busy and attention-starved than ever. It is only when a customer feels seen and understood that they’ll be willing to evaluate your offerings. This is why marketing must “move the camera” and build story support and publish tiny media to connect and serve people to help them succeed in their goals. To be where they are, your company will have to build more personalized digital and experience-based marketing designed to break through busy people’s cocoons and connect with their story.

12:45pm

Networking Lunch

1:30pm

ROUNDTABLE DISCUSSIONS

2pm

WORKSHOP: Social + Statistics, Not Your Average Metrics Discussion
Lauren Teague - Strategist, COnvince & Convert

Pepperoni, the most popular pizza topping, also appears on the list of least favorite pizza ingredients. How can that be? Like pizza toppings, social media data points aren’t favored the same way by brands. We all have personal preferences to what we like best. Its no different with social media data and how they impact your company.

Prepare to get nerdy (but leave your graphing calculators behind). We’ll talk through data principles and how to weight your data to find out how your social media strategy is really working — or isn’t. You’ll create a system that automatically measures the quality of your engagements and sentiment, rather than quantity.  

2:30pm

Starbucks: How To Find and Connect with Micro Communities in Social
Madeline Moy - Senior Community Manager, Starbucks

From pumpkin spice latte fans to K-Pop fanatics. Starbucks has tapped into many smaller passionate communities of fans in social to large effect. Join Madeline Moy for this session where she reviews how Starbucks finds and connects with these communities and how they develop a content strategy to build these engaging experiences. 

3:15pm

TWITTER FOCUS: THE POWER OF PURPOSE
Mike Dupree - Sr. Manager, Media + Entertainment, Twitter

In our digitally connected age, it’s a challenge for brands to cut through the noise with credibility. Add a heated political climate and explosive social movements like #TimesUp and #TakeAKnee, and it’s never been harder for brands to stand for something without taking a polarizing point of view. This session Twitter will feature brands who have infused a deeper sense of purpose into their company ethos and creative work, while tapping into issues and causes consumers care about. See how brands are taking a stand without taking sides and using Twitter to share their missions and spark movements.  

3:45pm

Building A Video Marketing Strategy THAT ENTERTAINS
Tatiana Holifield-Arthur - Director of Social Media, BET

Over 50% of Twitter's ad revenue came from video ads this year. It's clear that consumers and social platforms are hungry for more video content, in a growing number of formats. Creating that much video content is a challenge. In this session from Tatiana, you'll learn the system BET uses to produce quality video social marketing. From live video to high production to GIFs and everything in between. Not everything has to be filmed with professional equipment, but it does have to entertain. 

4:15pm

CLOSING EXPERT Q&A
Panelists Include: BET, Starbucks, Convince & Convert
Moderated by: Nicole D'Alonzo, 19 Minute Yoga

Ask any remaining questions or expand on your favorite conversations from the conference. 

5Pm

Closing RECEPTION - Happy Hour

Meet speakers, exchange cards with fellow attendees, and have one last drink on us. 
— At Full Sail University

Join The Freshness

PRICING

GENERAL SESSION (Dec. 6-7)
Includes speed networking (December 5th), discussion breakouts and the same great, inspiring featured presenters you've come to love from the Social Fresh main stage. All Conference Pass and VIP Pass holders will have access to the full General Session.

PRE-CONFERENCE WORKSHOPS (Dec. 5)
Pre-conference training can be purchased as an add-on ticket for Wednesday, December 5th. This training will include three separate 1-hour workshops, consisting of sessions that take a deeper dive into tactical solutions, case studies, and demonstrations in a small classroom setting. This is an add-on ticket you may purchase along with your Conference Pass or VIP Pass.

*Additional customized training can be added for orders of 12 or more. Use the contact form below for more info.



Join us on December 5-7, 2018

 



CONFERENCE HOTELS


The Alfond Inn 
- SOLD OUT -
300 East New England Avenue
Winter Park, FL


Doubletree Orlando Downtown
- SOLD OUT -
60 S Ivanhoe Blvd, 

Orlando, FL

Our group rate rooms are all sold out. Check with the hotels directly to see if additional rooms are available.








Contact Us

No, we are not able to assign someone to be your personal Instagram photographer for the entire conference. Yes, we do think that sounds pretty cool.

If you have questions about ANYTHING else, please don't hesitate to reach out. We're here to help. 🤩

#socialfresh

CONTACT US

No, we are not able to assign someone to be your personal Instagram photographer for the entire conference. Yes, we do think that sounds pretty cool.

If you have questions about ANYTHING else, please don't hesitate to reach out. We're here to help. 🤩

#socialfresh


SPONSORS