Social Fresh 2018

Join us December 5-7 in Winter Park, FL




ALL THE FRESHNESS


Social Fresh Conference 2018

This year's conference is packed with the most up-to-date and actionable training for the modern social and digital marketer. We keep track of the latest social media trends–and where the industry is headed–so you don't have to.

Can we promise there will be a T-shirt gun involved? No. 
Is it on our list? Heck yeah.

 

 
Social Fresh is the original social marketing conference. Hosting 20+ events since 2008, with over 250 of the Fortune 500 attending.
 

WHO SHOULD ATTEND?

The Social Fresh attendee is a professional digital marketer, executive, or business owner. If you're working to grow your audience, find new customers, or increase revenue, Social Fresh is for you. Training is accessible for B2B and B2C.

Our largest attendee industry groups include higher education, hospitality, retail, non-profits, finance, healthcare, retail, agencies, and government.  
 

TICKETS and UPDATES

Join us this December 5-7 for Social Fresh 2018. We're really excited about what we have planned this year and hope you'll join us. Grab your ticket today!

 

WHERE

Full Sail University
Winter Park, FL


WHEN

December 5-7, 2018

 

Ticket Options



SAVE $450 off THE DOOR PRICE UNTIL MAY 30TH


Speakers

More speaker announcements coming soon!


Tatiana Holifield-Arthur
Sr. Director Social Media
BET


Sonja Likness 
Director of Social Media
Duke University


Shannon Paul
VP Social Media
Fifth Third Bank


Tina Starkey
National Director of Social Media
American Cancer Society


Katie Richman
Media Brand Partnerships Lead
Facebook


Temeka Easter
Director of Social Media
Sallie Mae


Chris Brogan

Founder
Owner Media Group
NY Times Best Selling Author

Whitney Reynolds 
Director of Social Media
Kimpton Hotels


Terry Coniglio
Director of Content Marketing
Georgia State University


Brian Fanzo
Founder & CEO
iSocialFanz


Ekaterina Walter
Bestselling Author
Think Like Zuck


Ryan Boyles
Sr. Social Media Strategist
IBM


Brandon Shaw
Sr. Social Media Analyst
Yard House (Darden Restaurants)


Micah Hart 
Director of Social Media
Buffalo Wild Wings


Nicole D'Alonzo 
Founder
19 Minute Yoga


Amelia Tran 
Social Activation
Essence Global
 

Jason Keath  
CEO
Social Fresh


Zontee Hou 
President & Founder
Media Volery


Haping Lee   
Social Media Manager
Loews Hotels - Universal Orlando


Tiffany Rivers 
Social Media Manager
Boys & Girls Club of America

Location

Winter Park, FL

Full Sail Live 
141 University Park Dr, 
Winter Park, FL 32792


AGENDA

Good news, we are adding more sessions! The full Social Fresh 2018 agenda with all sessions will be released on May 30th. Topics covered will include Instagram/Snapchat Stories, Influencer Marketing, Increasing Engagement, Video Ads, Live Video, Chatbots, UGC, Audience Growth, Social Media Automation, LinkedIn, Twitter, Instagram, Facebook, Messenger, Content Marketing, Social Advertising, Community Building and more.

 

Wednesday, Dec. 5

12pm-4pm

Industry Training
Pre-conference training - Add On Ticket

Pre-conference training is available for Finance, Higher Education, Hospitality, and Nonprofit on Wednesday, December 5th. Each session takes a deeper dive into industry-specific solutions, case studies, and demonstrations in a small classroom setting, including an expert panel, workshops, and discussion. *This is an add-on ticket you may purchase along with your Conference Pass or VIP Pass. It is not available for individual purchase.

5:30PM

SPEED NETWORKING
Open to all attendees

Kick off Social Fresh with a fun, structured opportunity to meet awesome social media professionals like yourself, face-to-face, one person at a time. And yes, adult beverages will be available during this time. 

7:30Pm

VIP SPEAKER RECEPTION
Speakers AND VIP PASS HOLDERS ONLY

Networking happy hour for speakers and VIP Pass holders.

 

Thursday, Dec. 6

9am

Doors Open
General Session

9:30am

UNSTUCK: HOW TO GIVE YOUR SOCIAL CONTENT A CREATIVE EDGE
JASON KEATH - CEO, SOCIAL FRESH

Over 30 content trends and creative brand examples you can learn from and steal. 

10am

THE STORY FORMAT: HOW TO THRIVE IN A STORY-FIRST SOCIAL MEDIA WORLD
Panelists Includes: IBM, Loews Hotels, Darden Restaurants

From Snapchat to Instagram to every social network. Learn why the "story" format has taken over and how to use stories in a strategic way for your business. Develop a better understanding of how to meet the creative and resource-heavy demands of story creation with limited budgets and small teams.

11am

The power of Personalizing the social media experience
Whitney Reynolds - Director of social media, Kimpton Hotels 

Kimpton Hotels gives a personal touch whenever possible with their social media marketing and consumer response. Whitney will review their strategy of how putting the customer experience first plays out across all social networks for Kimpton. This includes a user generated content strategy, fast and friendly customer response, touchpoints that surprise and delight, and a memorable brand voice.  

11:30Am

The New Rules of Brand Storytelling
Ekaterina Walter - Author, The Laws of Brand Storytelling 

Storytelling captivates our attention by bringing ideas, opinions and emotions to life in a powerful, memorable way. Leading companies are trading traditional marketing messages for compelling brand stories. Ekaterina will empower your brand to develop and deploy the right storytelling approach for your brand.  

12pm

Networking Lunch

1pm

WORKSHOP: 10 underused social ad formats to master
Amelia tran - SOCIAL ACTIVATION, Essence Global

Sometimes we get stuck and only run ads on Facebook or stuck on one ad format that has worked for us before: link ads or carousels or mobile video. The number of social networks with strong ad platforms today and the number of growing formats they all offer is massive. In this session, Amelia will review 10 ad formats across various social networks that you should be testing and how to make them work for your social marketing goals. 

2pm

HOW TO SOURCE AND TARGET The Right Content To The Right Audience
Sonja Foust - Director of Social Media, Duke University

A University is a living, breathing institution with massive audiences of stakeholders, causes, and potential customers. In this session, Sonja will review how Duke University decides which work best for each audience. How they encourage the best types of content to come to them. And how they measure the success of that engagement and awareness generation for their various communication goals. 

3pm

Facebook Focus: IncreasING Engagement
Katie Richman - Media Partnerships, Facebook

With all the recent changes to the Facebook news feed, it's time for you to review how your brand builds engagement on the largest social network in the world. From how to encourage more discussion and comments, to how live video can work for your brand to increase your reach in a big way. Join this session for actionable tactics on how to keep your Facebook Page visible and your fans active. 

4pm

Leveraging YOUR UNSEEN AWARENESS MACHINES
Shannon Paul - VP, Brand Content & Social Media, Fifth Third Bank

Fifth Third Bank has their own holiday, May 3rd (5/3), and they celebrate it on social media through a surprise and delight campaign for their customers' college funds. This is one of the awareness machines that Shannon will highlight. Learn how Fifth Third breaks through the noise in an industry that is highly regulated and usually thought of as dry. Shannon will higher how to leverage partnerships, tools, and tactics that can amplify your time and budget, while helping create content that breaks through the noise and truly engages your customer.

7pm

Opening Networking Reception -  Happy Hour

Join us in downtown Winter Park, FL for a scavenger hunt and happy hour. Explore the beautiful downtown, explore local businesses and refreshments, and then meet up for the opening happy hour to network with your fellow social media pros.  

Friday, DEC. 7

10am

The Social Fresh MindseT
Jason Keath - CEO, social Fresh   

10:30am

The SHIFT BACK TO ENGAGEMENT
Panelists Includes: Buffalo Wild Wings, Sallie Mae,  Boys & Girls Club

Engagement is the essence of social media. Likes and comments and shares are the bones of the social marketing ecosystem. Today's social algorithms require you to make sure your social content drives comments and threaded discussion. Join this expert panel to learn what brands are doing to drive discussion, enliven their engagement with fans, and make sure they're creating content that social networks want to amplify to the world.  

11am

Bionic ConsumerS: Building Customer Loyalty in the Era of Big Data
Zontee Hou - Founder & President, Media Volery

Today's consumers are constantly plugged in to technology, news, and content. It changes how we all act. How we interact with world around us, especially brands. Technology is now an extension of the consumer's mind--and therefore, brands need to understand this new behavioral psychology. Gaining attention, trust, and loyalty requires that you adapt to this new set of rules. The good news is, Zontee has the blueprint that can help you get there.

12pm

Networking Lunch

1pm

WORKSHOP: Social + Statistics, Not Your Average Metrics Discussion
Lauren Teague - Strategist, COnvince & Convert

Pepperoni, the most popular pizza topping, also appears on the list of least favorite pizza ingredients. How can that be? Like pizza toppings, social media data points aren’t favored the same way by brands. We all have personal preferences to what we like best. Its no different with social media data and how they impact your company.

Prepare to get nerdy (but leave your graphing calculators behind). We’ll talk through data principles and how to weight your data to find out how your social media strategy is really working — or isn’t. You’ll create a system that automatically measures the quality of your engagements and sentiment, rather than quantity.  

2pm

Tapas Content Marketing
How to Build a Lightweight CONTENT MACHINE FOR YOUR BRAND
Chris Brogan - CEO, Owner Media Group

Spain created tapas as a socially-driven dining experience. And they did so partially for economic reasons. It's more important than ever that your company is able to build your digital media at scale, without breaking the machine. Can you be prolific and engaging? Yes. Simplicity is your friend. Join Chris Brogan for this session and learn his framework for making the content production process more efficient. 

3pm

TWITTER FOCUS: CREATING STOPPING POWER IN THE FEED

Twitter is a cultural touchstone. If it's happening  now, it's happening on Twitter. The power of the platform is clear. But making sure your message gets seen requires an updated strategy. In this session we will dive deep into the brand examples of what is working on Twitter and why. Learn how to produce content that will have your followers stop, rewind, and retweet.  

4pm

Building A Video Marketing Strategy THAT ENTERTAINS
Tatiana Holifield-Arthur - Director of Social Media, BET

Over 50% of Twitter's ad revenue came from video ads this year. It's clear that consumers and social platforms are hungry for more video content, in a growing number of formats. Creating that much video content is a challenge. In this session from Tatiana, you'll learn the system BET uses to produce quality video social marketing. From live video to high production to GIFs and everything in between. Not everything has to be filmed with professional equipment, but it does have to entertain. 

5Pm

Closing RECEPTION - Happy Hour

Meet speakers, exchange cards with fellow attendees, and have one last drink on us. 

Join The Freshness


GENERAL SESSION (Dec. 6-7)
Includes speed networking, hands-on workshops, more discussion and the same great, inspiring featured presenters you've come to love from the Social Fresh main stage. All Conference Pass and VIP Pass holders will have access to the full General Session.

INDUSTRY TRAINING (Dec. 5)
Pre-conference training is available for Finance, Higher Education, Hospitality, and Non-Profit on Wednesday, December 5th. These sessions take a deeper dive into industry-specific solutions, case studies, and demonstrations in a small classroom setting. This is an add-on ticket.

Additional pre-conference industries can be added for orders of 12 or more. 

 

SAVE $450 OFF THE DOOR PRICE UNTIL MAY 30TH


Join us on December 5-7, 2018

Ticket prices increase May 30th at Midnight ET.


Contact Us

No, we are not able to assign someone to be your personal Instagram photographer for the entire conference. Yes, we do think that sounds pretty cool.

If you have questions about ANYTHING else, please don't hesitate to reach out. We're here to help. 🤩

#socialfresh

CONTACT US

No, we are not able to assign someone to be your personal Instagram photographer for the entire conference. Yes, we do think that sounds pretty cool.

If you have questions about ANYTHING else, please don't hesitate to reach out. We're here to help. 🤩

#socialfresh

SPONSORS

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